Yea they arenāt called MEN, more like soyboys. Anything to turn males into females. Sick.
When realtor Ben Dixon caught sight of his face during an early morning Zoom call with a client in January, he was distracted by what he perceived were bags and discoloration under his eyes.
āI thought, āYou could do with a little help here!āā the 42-year-old admitted to The Post, noting how heād become more bothered by his appearance while working remotely during the pandemic.
So, like a growing number of dudes who are increasingly horrified by their appearance on countless Zoom calls, he consulted a friend with seemingly perfect skin, who generously shared his secret: concealer for men.
āItās fantastic,ā added Dixon, who dropped $18 on a Tribe product named āDefine Layer: Skin Fixā which he ordered online after choosing from the five different shades. āPeople have already started saying I look younger in my videos.ā
More men than ever are now buying makeup, resulting in the male side of the industry experiencing a leap in sales, partly due to the work-from-home trend. National drugstore giant CVS added the menās range Stryx ā its slogan is āNothing Wrong With Handsomeā ā to 2,000 of its over 9,900 outlets in June 2020, nine months after a Morning Consult poll found almost a quarter of guys would consider wearing cosmetics.
Meanwhile, according to market analytics firm Moz, Google queries for āmenās makeup looksā jumped almost 80% last year from 2019, and other top requests included ācovering redness,ā āhiding acneā and āhiding bags under eyes.ā
Gabriel Reyes, a publicist from Los Angeles, who gave his age as āearly 60s,ā has no problem putting on what he terms āhis maskā for online meet-and-greets.
Gabriel Reyes regularly uses BB cream and foundation.Gabreil Reyes
āWhenever I see myself, Iām like, āOh my God, look at those wrinkles and sun spots,āā he told The Post. āI usually keep my [still] picture up on Zoom but sometimes that looks rude so I have to turn on the video camera.ā
He had found peace of mind with the help of two products: Beauty Balm (BB) Cream from The Body Shop at $25 a tube and Maybellineās Dream Matte Mousse for a bargain $10.
The BB cream was recommended by a sales assistant in Miami and he bought the slightly thicker Maybelline foundation in the womenās makeup section of his local drug store.
āIām regretful as I used to lay out in the sun for eight hours at a time when I was in my 20s and living in Texas,ā Reyes said. āBut these concealers really work.ā
He is careful to use the products all over his face, neck and ears to make sure the coverage is even.
Tribeās concealer comes in five skin tonesAngela Peterman
āI was one of the presenters of a workshop on Zoom and, though it sounds frivolous, I felt a lot more confident and able to focus on the task in hand,ā he said. āI donāt think men should have any qualms about using tools that will help them look and feel better.ā
The trend comes amid evolving attitudes toward menās cosmetics, said Bill Wackermann, spokesman of New York-based cosmetics company Tribe. In addition to moisturizer and concealer, the company also sells āEyebrow and Beard Fix,ā which fills in gaps in uneven beards, hairlines and eyebrows.
āYou could call it the āZoom effect,āā he wrote in a press release last month. āAmerica appears to be catching up to other countries like Japan, where there are fewer taboos around men wearing makeup.ā
As for Dixon, he jokingly credits his fresh, blemish-free look as instrumental in securing a $30 million East Village penthouse for one of his top clients ā a deal which took almost a year to shake on.
āItās the equivalent of a well-fitting suit,ā he said.
When realtor Ben Dixon caught sight of his face during an early morning Zoom call with a client in January, he was distracted by what he perceived were bags and discoloration under his eyes.
āI thought, āYou could do with a little help here!āā the 42-year-old admitted to The Post, noting how heād become more bothered by his appearance while working remotely during the pandemic.
So, like a growing number of dudes who are increasingly horrified by their appearance on countless Zoom calls, he consulted a friend with seemingly perfect skin, who generously shared his secret: concealer for men.
āItās fantastic,ā added Dixon, who dropped $18 on a Tribe product named āDefine Layer: Skin Fixā which he ordered online after choosing from the five different shades. āPeople have already started saying I look younger in my videos.ā
More men than ever are now buying makeup, resulting in the male side of the industry experiencing a leap in sales, partly due to the work-from-home trend. National drugstore giant CVS added the menās range Stryx ā its slogan is āNothing Wrong With Handsomeā ā to 2,000 of its over 9,900 outlets in June 2020, nine months after a Morning Consult poll found almost a quarter of guys would consider wearing cosmetics.
Meanwhile, according to market analytics firm Moz, Google queries for āmenās makeup looksā jumped almost 80% last year from 2019, and other top requests included ācovering redness,ā āhiding acneā and āhiding bags under eyes.ā
Gabriel Reyes, a publicist from Los Angeles, who gave his age as āearly 60s,ā has no problem putting on what he terms āhis maskā for online meet-and-greets.
Gabriel Reyes regularly uses BB cream and foundation.Gabreil Reyes
āWhenever I see myself, Iām like, āOh my God, look at those wrinkles and sun spots,āā he told The Post. āI usually keep my [still] picture up on Zoom but sometimes that looks rude so I have to turn on the video camera.ā
He had found peace of mind with the help of two products: Beauty Balm (BB) Cream from The Body Shop at $25 a tube and Maybellineās Dream Matte Mousse for a bargain $10.
The BB cream was recommended by a sales assistant in Miami and he bought the slightly thicker Maybelline foundation in the womenās makeup section of his local drug store.
āIām regretful as I used to lay out in the sun for eight hours at a time when I was in my 20s and living in Texas,ā Reyes said. āBut these concealers really work.ā
He is careful to use the products all over his face, neck and ears to make sure the coverage is even.
Tribeās concealer comes in five skin tonesAngela Peterman
āI was one of the presenters of a workshop on Zoom and, though it sounds frivolous, I felt a lot more confident and able to focus on the task in hand,ā he said. āI donāt think men should have any qualms about using tools that will help them look and feel better.ā
The trend comes amid evolving attitudes toward menās cosmetics, said Bill Wackermann, spokesman of New York-based cosmetics company Tribe. In addition to moisturizer and concealer, the company also sells āEyebrow and Beard Fix,ā which fills in gaps in uneven beards, hairlines and eyebrows.
āYou could call it the āZoom effect,āā he wrote in a press release last month. āAmerica appears to be catching up to other countries like Japan, where there are fewer taboos around men wearing makeup.ā
As for Dixon, he jokingly credits his fresh, blemish-free look as instrumental in securing a $30 million East Village penthouse for one of his top clients ā a deal which took almost a year to shake on.
āItās the equivalent of a well-fitting suit,ā he said.